Designing a vibrant, engaging inflight retail magazine for the UAE’s top luxury airline
In October 2019, we worked with Retail inMotion to launch Vibe Lifestyle Shopping: an upbeat, bi-lingual catalogue blending standard features of a retail magazine with brand spotlights, fashion and beauty trends, destination tips and lifestyle content. With expert art direction and a team of top journalists, writers and Arabic translators, we created a vibrant publication that targets Etihad Airways’ key demographics while boosting onboard sales. The outcome? The first content-led inflight retail magazine that not only increased passenger spend and engagement, but also set a whole new benchmark for the sector.
What we did:Magazine design, art direction, editorial and copywriting, content strategy, promotional video, website design, IFE content, digital assets
Awards:2020 Platinum Hermes Award for Best In-flight Retail Catalogue
