{"id":4089,"date":"2014-12-16T00:32:09","date_gmt":"2014-12-16T00:32:09","guid":{"rendered":"https:\/\/undsgn.com\/uncode\/?post_type=portfolio&#038;p=4089"},"modified":"2020-11-09T16:09:00","modified_gmt":"2020-11-09T16:09:00","slug":"etihad-vibe","status":"publish","type":"portfolio","link":"https:\/\/www.identity.uk.com\/index.php\/portfolio\/etihad-vibe\/","title":{"rendered":"Etihad Airways Vibe Magazine"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; style=&#8221;inherited&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;50&#8243; shift_y=&#8221;50&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; safe_padding=&#8221;yes&#8221;][vc_gallery el_id=&#8221;gallery-139390&#8243; medias=&#8221;83515,85996,83679,83723,83655,83731,83733,83669,83665,83735,83727,83673,83717,83729,83657,83715,83719,83687,83721,83725,83667,83659&#8243; gutter_size=&#8221;2&#8243; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_width=&#8221;12&#8243; images_size=&#8221;four-three&#8221; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; single_css_animation=&#8221;bottom-t-top&#8221; single_animation_delay=&#8221;200&#8243; items=&#8221;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&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p><i>Designing a vibrant, engaging inflight retail magazine for the UAE\u2019s top luxury airline<\/i><\/p>\n<p>In October 2019, we worked with Retail inMotion to launch <i>Vibe Lifestyle Shopping<\/i>: an upbeat, bi-lingual catalogue blending standard features of a retail magazine with brand spotlights, fashion and beauty trends, destination tips and lifestyle content. With expert art direction and a team of top journalists, writers and Arabic translators, we created a vibrant publication that targets Etihad Airways\u2019 key demographics while boosting onboard sales. The outcome? The first content-led inflight retail magazine that not only increased passenger spend and engagement, but also set a whole new benchmark for the sector.<\/p>\n<p><b>What we did:<\/b> <i>Magazine design, art direction, editorial and copywriting, content strategy, promotional video, website design, IFE content, digital assets<\/i><\/p>\n<p><b>Awards:<\/b> <i>2020 Platinum Hermes Award for Best In-flight Retail Catalogue<\/i><\/p>\n","protected":false},"author":1,"featured_media":86042,"parent":0,"menu_order":4,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[],"class_list":["post-4089","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.identity.uk.com\/index.php\/wp-json\/wp\/v2\/portfolio\/4089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.identity.uk.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.identity.uk.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.identity.uk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.identity.uk.com\/index.php\/wp-json\/wp\/v2\/comments?post=4089"}],"version-history":[{"count":0,"href":"https:\/\/www.identity.uk.com\/index.php\/wp-json\/wp\/v2\/portfolio\/4089\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.identity.uk.com\/index.php\/wp-json\/wp\/v2\/media\/86042"}],"wp:attachment":[{"href":"https:\/\/www.identity.uk.com\/index.php\/wp-json\/wp\/v2\/media?parent=4089"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.identity.uk.com\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=4089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}